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$Title{I Thought You Would Like to Know: Breast Cancer Awareness Month}
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Copyright (c) 1991   Tribune Media Services, Inc.


I THOUGHT YOU WOULD LIKE TO KNOW:  Breast Cancer Awareness Month

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     October is National Breast Cancer Awareness Month, a program now in its
sixth year, and it is important that I bring its message to you.  The
statistics are frightening and breast cancer which will be diagnosed in more
than 150,000 woman this year is the most common form of cancer in women, and
their second leading cancer killer.  The best defense against this disease is
early detection, yet when women were questioned about the subject of
mammography (special x-ray technique that detects masses in the breast) in a
study conducted by the National Cancer Institute and reported in The Journal
of the American Medical Association, the most frequently given response for
not getting a mammogram was that the women did not know they needed one.  But
the word is getting out.  William Lalor, President of ICI Pharmaceuticals
Group wrote to the presidents of all "Fortune 500" industrial companies
telling them of his company's program which offers free mammography to its
women employees and encouraging them to do the same.  And I am asking you to
send for your free copy of the booklet "Early Detection. . . Your Best
Protection" which provides you with the answers to many questions about breast
cancer, and provides the guidelines for mammography to help you.  Send a
stamped self addressed business sized envelope to Booklet, Department AB, P.O.
Box 4333, Grand Central Station, New York, NY 10163-4333.  The booklet is also
available in a Spanish language edition.  The founding sponsors of National
Breast Cancer Awareness Month are the American Academy of Family Physicians,
ICI Pharmaceuticals Group, and the National Cancer Care Foundation.  This year
they are joined by The American Cancer Society, the American College of
Radiology, the American Society of Clinical Oncology, the National Alliance of
Breast Cancer Organizations, the National Cancer Institute, and the Komen
Foundation.
ÿ
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The material contained here is "FOR INFORMATION ONLY" and should not replace 
the counsel and advice of your personal physician.  Promptly consulting your 
doctor is the best path to a quick and successful resolution of any medical 
problem.
